Books That Help You Lead and Scale Smarter

I wrote these books to give entrepreneurs, leaders, and franchisors the tools to grow — not just in business, but in clarity, purpose, and impact. Whether you're facing high-stakes decisions or just trying to lead your team better, you'll find practical takeaways you can put to work right away.

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Discernment: The Business Athlete’s Regimen for a Great Life Through Better Decisions

My go-to playbook for making better decisions, leading with clarity, and building a business (and life) you’re proud of.


I wrote Discernment to help entrepreneurs cut through the noise and lead with intention. Inside, I break down the frameworks I used to grow a national franchise brand — and the mindset I relied on through every season of business.

You'll learn how to:

  • Lead with purpose under pressure
  • Filter out distractions and stay focused on what matters
  • Build high-performance habits for long-term success
  • Make decisions with confidence and clarity

Hey, Coach: Leadership Lessons from 30 Seasons of Youth Sports

What coaching little league taught me about business, leadership, and showing up for your team.


This one’s close to home. Hey, Coach is full of stories from the baseball field — and the leadership lessons that came with them. It’s about how to lead people, earn trust, and create cultures where everyone wants to perform.

You’ll take away lessons on:

  • Leading by example (on and off the field)
  • Communicating clearly and consistently
  • Coaching through failure and setbacks
  • Building teams that play to win — together
A book called hey coach by jeff dudan

Available now on Amazon, Audible, and other major retailers.

tools to help you grow

Jeff is committed to equipping franchisors and entrepreneurs with tools that actually move the needle. Below, you'll find free resources built to solve real business challenges.

downloadable guides and checklists

Operational templates, system-building blueprints, and growth audits.

on-demand video trainings

Quick-hit lessons from Jeff on franchising strategy, leadership, and scaling businesses.

webinar replays

Access full-length recordings from past virtual events covering franchise development, team-building, and brand growth.

For these files and more

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learn from jeff - live and in person

See Jeff’s Upcoming Appearances

Jeff regularly speaks at top franchise events, business summits, and leadership workshops across the country.
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Interested in Booking Jeff?

If you're hosting a conference, planning a leadership offsite, or looking for a keynote speaker with real-world franchising expertise — Jeff brings tactical insight, energy, and clarity to every stage.

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Explore Franchise Ownership Opportunities

If you're not building a franchise but interested in owning one — Jeff is also the CEO of Homefront Brands, a platform of purpose-driven property service franchises.


Whether you're starting from scratch or expanding your portfolio, Homefront Brands offers:

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Low-barrier, scalable franchise models

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Strong operational support

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A mission-driven approach to business ownership